The BoardRoom
The BoardRoom

A place to help you navigate and grow your small business

Join this nationwide network of growth-minded entrepreneurs to take your business to the next level

Upcoming Events: 

Fridays at 11EST/8PST

Click on the talk title to sign up today to reserve your spot! 

Nov 5
Inner Circle: Time Shifter
What happens when we carry around stories from our past that don't serve us, 
or spend precious time worrying about the future?

Nov 12
How to Build a Legacy Brand
Did you know 70% of the customer's journey is based on how the customer feels they are being treated? Smart business teams realize their product or service is just part of the sales process.

Nov 19
Inner Circle: The Money Myth
Are outdated beliefs about money holding you back? You might not even consciously realize that you still operate using old patterns which may be stopping you from optimizing growth in your business and in your personal wealth. 

Dec 3
Inner Circle: Creating with Intention Part 1
In this brainstorming and networking session we'll talk about our intentions for success in 2022 in a holistic way. This group discussion will help you explore ideas and perspectives you may not have thought of on your own.

Dec 10
Follow Up Strategies to Close More Sales
If follow up is a hard heavy "to do" then the Follow-Up Sales Strategies Presentation is for you. You'll learn that follow up is merely a matter of having effective habits and good systems in place. 

Dec 17
Inner Circle: Creating with Intention Part 2
In this final Inner Circle session of 2021 we'll continue the discussion about creating with intention, and we'll also consider what we need to let go of in order to make space for new growth in our lives and business.

Why Join The BoardRoom?

The simple answer is, owning a business can feel lonely and overwhelming, but it doesn't have to be that way. If you're serious about growing your business, finding a supportive community can make a world of difference.

In The BoardRoom you'll connect with a nationwide network of entrepreneurs - people who understand just what you're going through because they're right there with you - in the trenches of running a business!

You'll also receive:

  • Unlimited access to more than 100 videos by entrepreneurs and for entrepreneurs - featuring topics that you need to know about: Human resources, Cybersecurity, Websites and SEO, Digital Marketing and Advertising, Branding, Culture and Team Building, Hiring and Firing, Money and Finance, Software and Apps and much more!
  • Attend a new BoardRoom LIVE session every Friday. Or you can watch the recording anytime in The BoardRoom's archives.
  • Searchable content and discussions related to topics such as marketing/sales, managing your team, money/finance, leadership/development, technology/security, and more!
  • An interactive, intimate community of like-minded entrepreneurs.
  • Find members to connect with by industry, location, interests, etc.
  • Regular exclusive bonus material from industry experts for BoardRoom members ONLY.

Ask Questions and Join (or Lead) Powerful Conversations

Every time you contribute a story, experience, or idea, you’re building a knowledge base that every member of this community can tap to make better decisions. It doesn’t get any better than that. 

And if you want more visibility for yourself or your business there are opportunities to get more involved in a leadership role by helping to lead topics or discussion groups, or even to present your own BoardRoom LIVE talk on Fridays.

Our Members

70+ members (and growing) from industries including: Construction, Consumer Products, Health and Beauty, Human Resources, Marketing and Advertising, Professional Services, Real Estate, Software Development, Technology, Wholesale Distribution and MORE! 

The size of our community allows our platform to be an intimate space for entrepreneurs to discuss personal and professional challenges.

What's BoardRoom LIVE?

BoardRoom LIVE sessions (previously known as 10K Talks) are opportunities to learn important information that will impact your business, and the information is presented by other business owners. That last part is important because you won't get a lot of hypothetical information that doesn't pertain to your business. 

You'll be hearing from real business owners who are running real businesses - just like you.  

At first the talks were just for networking, but soon they evolved into presentations about topics that matter to small business owners. Every Friday there is a new talk and we've amassed more than 200 videos of very valuable content.

Sample our BoardRoom LIVE sessions!

What do we talk about in our BoardRoom LIVE sessions? We give you an an idea below... These are just 6 out of the 100+ talks in our archive!

Managing Your Team

"7 Steps to Culture by Design" featuring Nicole Martin covers the new cornerstones for high performing teams. In this session, she discusses strategic hires, change leadership, and the concept of culture invitation.

Software, Computers, and Apps

"Software that Drives Profits and Limits Inefficiencies" featuring Jennifer O'Brien informs how to use software in your business to save you and your team many valuable hours that can be better spent on other tasks.

Advertising, Marketing, and Sales

"Transform Your Website into a Sales Machine: 5 Strategies to Make Your Website a Customer Magnet" featuring Samuel Thimothy reviews strategies to effectively market your company online.

Money and Finance

"Strategies for Financial Growth" featuring Lisa Anderson helps you move from a place in business where you are always playing "catch up" to where you're calling the shots and growing strategically, on your own terms.

Your Website and CyberSecurity

"CyberSecurity - Protecting Yourself and Your Company" featuring Tracy Hardin provides tips for protecting your business from cyber attacks - from better managing your passwords to knowing how to protect yourself from ransomware.

Leadership and Development

"Goal Setting for BIG Results" featuring Alicia Holdaway sets you up for success by providing direction around goal-setting.

What our Members are Saying

"On the first day of being in The BoardRoom, I immediately connected with like-minded entrepreneurs interested in growing our businesses and engaged in peer support. Now I don't feel so alone in my business journey!"

- Amy Williams, AB Unlimited

"Being a part of The BoardRoom takes networking to a different level. This platform is not only educational and motivational, but it also promotes accountability and interaction with interesting and knowledgeable people across many sectors of the business community. This platform is a stroke of GENIUS."

- Ralph Wolff, Jersey Coast Appliance

"The BoardRoom is smart tech that integrates my CEO peer conversations across the country with ease. I find it highly interactive and fun"

- Nicole Martin, HRBoost LLC

"The BoardRoom is a proven tool that helps entrepreneurs evolve through continual business transitions. It supports decision-making with gainful insights from an encouraging community of business owners. Tough questions can be balanced with thoughtful responses from colleagues, helping to tip the scales from high pressure moments to reframing our thinking and strategies."

- Bob Borenstein, Appletree Childcare


Hi. I'm Elin Barton and I'm the founder of The BoardRoom, a place where business owners can discuss challenges and wins, ask questions and get inspired. 

I've been an entrepreneur most of my life and most recently am at the helm of White Knight Productions, a video production company and animation studio that works with clients around the country.

Over the years I've been lucky enough to experience both prosperity and the toughest of tough times. Along with all of those challenges came so many valuable lessons, and I also learned the value of having a trusted community that has your back. 

One of the most influential programs I participated in is called the Goldman Sachs 10,000 Small Businesses program, or 10KSB. This program really helped me and my business very much and I would be happy to talk with anyone who is considering applying. 

Since graduating I've been on a quest to build a strong entrepreneurial community that isn't dependent on geography. In doing so I've talked one-on-one with many hundreds of business owners and leaders. I've discovered that we entrepreneurs all share a common bond with one another.  If entrepreneurship is in your blood then your tribe is here in The BoardRoom.

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